DOWNTOWN GUIDE + EVENTS

Programs Marketing & Communications

The Marketing & Communications program is responsible for promoting a vibrant and diverse downtown image through advertising, public relations, partnerships, events, community relations and other promotional materials and activities.

Primary Objectives


  • Position downtown as the preferred destination to live, work and play through a proactive advertising and branding campaign
  • Raise awareness and generate ongoing positive media coverage for downtown and the Downtown District
  • Leverage the downtown message by building strong and mutually beneficial marketing alliances with downtown stakeholders, including partnering organizations, businesses and neighborhoods
  • Position the Downtown District as the first choice for downtown information by creating effective and useful tools such as the newly re-developed web portal, weekly email blasts and comprehensive marketing materials
  • Position downtown as a friendly, easily-accessible, affordable and safe destination, both day and night

Something Big Is Up


The Downtown District currently launched a new branding campaign titled Something Big Is Up.  The objectives of the campaign are to raise awareness of Downtown businesses, events and activities, generate buzz for Downtown and continue to change the perception of Downtown as the place for urban adventure seekers to live, gather, work, shop and have fun and more.  

Our media plan through the end of 2015 and into 2016 consists of print, digital and social media and large scale graphics located in the tunnels, vacant windows and on construction fencing.

Marketing Resources


The Downtown District is an advocate for businesses, residents, employees, developers and others-- our goal is to create a livable community and a destination for all.  The marketing programs that we have in place are a great source of information to businesses as well as local Houstonians and visitors to our great city.


Downtown Magazine
We produce a quarterly publication called downtown magazine, available both in physical and digital copies. Part city magazine, part guide, you'll find interesting and topical editorials and profiles as well as a comprehensive dining guide and datebook sharing info on what to do and where to go downtown. Our target audiences are downtown workers, residents, and visitors, both local and out-of-town. We currently distribute 65,000 magazines per quarter.
  
Web Portal
The Downtown District produces and manages the Downtown Houston website, downtownhouston.org,  which serves as a one-stop-shop for everything you need to know about Downtown Houston. The most popular sections for visitors include our calendar of events and guide sections and we also have a robust doing business section that includes a multitude of reports and links to helpful information. 
 
Interactive Downtown Parking Map
Although there is a large supply of public parking Downtown, it still can be confusing.  We recently created the Downtown Interactive Parking Map that now makes it faster and easier to find a spot. Garage, on-street, surface and valet parking are all listed as well as useful tips that will help make you a Downtown parking expert!  Make sure you add this handy tool to your favorites.
 
Weekly E-Newsletter
We produce a weekly e-newsletter, The List, which goes out to approximately 21k subscribers every Thursday at 9:30 am. The eBlast includes top-level weekly happenings that vary from concerts to theater performances to new restaurant openings. 

Social Media
In addition to the outlets mentioned above, we also manage the official Downtown Houston Facebook, Twitter and Instagram accounts. With thousands of followers, we are happy to help spread the word about Downtown business, events and newsworthy tidbits. 
 
Maps & Misc.
Lastly, we produce a variety of maps and other materials promoting Downtown Houston including our most popular piece, the Downtown Above & Below Map.  Greenlink brochure, Historic District Map & Guide, Holiday Guides and more round out our inventory. 

Programming


The Downtown District aims to enhance Downtown public spaces by creating thoughtful and innovative programming that enlivens unique areas throughout Downtown Houston, specifically on nights and weekends. 

Over the past five years, the Downtown District has successfully operated and programmed Market Square Park, and the result has been transformative for the Historic District neighborhood.   Moving forward, we are taking the Market Square model and will replicate it in other areas of Downtown. The most immediate expansion of our programming efforts will be focused on Main Street Square, a three-block pedestrian plaza, where we plan to activate the public space through temporary public art, vendor carts, events and community engagement.  

Banner Program


The objective of the Downtown Banner Program is to add color and excitement to Downtown as well as create a sense of place. The Downtown District manages the banner program on behalf of the City of Houston. Banners, as referred to in the attached document, are an outdoor display that is placed, erected or fastened to a street light standard owned and maintained by an electric utility or by the Downtown District (located in the public right of way).

The banner program is guided by the City of Houston’s Code of Ordinances (Section 40-30) which states that banners are to be used to accentuate the aesthetic appeal of downtown. Banners shall be used for noncommercial and nonpolitical purposes only and shall use a word or words only as a part of an artistic composition. (Banners are not meant to be used as an advertisement of a business, a product or other private or personal message). 

The Code of Ordinances has been amended relating to permitting the use of banners for certain conventions and large-scale events.

If you are a non-profit, large convention at the GRBCC or a major, city-wide event, you may be elibible to use the on-street banners poles.  Expenses include fabrication and install/removal costs. Please note that if there are District banners up, you may be required to incur the expense of removing and reinstallting per the needs of the Downtown District.

Banner Policy & Specifications
Banner Locations Map

For more info, please contact:
Angie Bertinot
713.650.3022
angie@downtowndistrict.org

 

More InfoMore Info


If your business is located downtown and you would like to be listed in one of our guides, please contact:

Nicole Marin
713-650-3022
nicole@downtowndistrict.org
Downtown District


Downtown District Marketing Overview

Marketing Recap 2015