During this hour, our creative partner, Black Sheep Agency, shares a quick look at our We Are Downtown campaign.
We’ve heard from many of our stakeholders that you want to communicate current information about the “state of Downtown” to your employees, residents, tenants, visitors, patrons and customers. So that is what we’re doing here. This will be a live tool kit that will be updated with data, presentations, announcements, press releases and messaging that you can push out, whether it is through social, web or just good ole word of mouth. This will be a monthly update.
We are excited to be launching our new marketing campaign: We Are Downtown.
On our end, we are rolling it into everything we do. You can already see it in our revamped weekly eBlast, The List, on our social platforms, in the spring issue of Downtown Magazine as well as new commercials that will be rolling out in April!
Our BIG goal here is for Houstonians to see Downtown and your business/organization/property not just as a location—but as an identity to protect, now more than ever.
During this hour, our creative partner, Black Sheep Agency, shares a quick look at our We Are Downtown campaign and more importantly, how you fit into it! In addition, they talk through some marketing basics and share digital tools so you can start creating content that connects with your audience and helps drive the goals of your business.
NEW! You can now access all our We Are Downtown Brand Assets here. Logos, gyphys, messaging recommendations and much more.
The Downtown District held a virtual stakeholder meeting where President Bob Eury, discussed the “State of Downtown.” The presentation covered updates on Downtown’s market sectors — office, hospitality, sports, convention, food & beverage, events and government — as well as public safety issues and Downtown District initiatives underway and in the planning stages. If you were unable to attend, the presentation and zoom recording are below.
If you have any questions, please contact email@example.com
A recap of Downtown's industry sectors and presentation by the Coalition for the Homeless